Privacy Policy

Aurix Lab (“Aurix Lab”, “Aurixlab”, “we”, “us”) is a marketing, creative, and AI/automation agency headquartered in Calgary, Alberta, Canada, serving clients globally.
Contact
Email: grow@aurixlab.ca
Phone: +1 403 992 0443
Mailing address: Calgary, Alberta, Canada

This Privacy Policy explains how Aurix Lab collects, uses, discloses, retains, and protects personal information in connection with:
The Aurixlab website and its features, including contact forms, “Let’s talk” CTAs, and the “Start with a free, thirty minute growth mapping call” CTA.
Our marketing, communications, and business development activities.
Our services across four divisions:
Brand & Visual Identity Studio
Content, Film & Experiences Studio
Growth Marketing & Demand Design
AI, GEO & Automation Lab
This policy does not replace client contracts. Where a client agreement or data processing addendum sets different terms for client data, those terms govern for that engagement.

A) Information you provide
Contact and inquiries
Name
Email address
Message content and inquiry details
Calls and scheduling
Contact details
Scheduling information (availability, time zone)
Notes you choose to share during discovery or strategy calls
Project intake
Business and brand context
Stakeholder contact information
Communications, approvals, and feedback
B) Client and service delivery data
Depending on scope, Aurix Lab may process information supplied by clients, which can include personal data.
Brand & Visual Identity Studio
Brand assets, guidelines, templates, print and merchandise specifications
Content, Film & Experiences Studio
Photo, video, drone footage, and audio recordings
Location or contextual data embedded in media
Growth Marketing & Demand Design
Campaign performance data
Audience or customer lists provided by the client
Funnel and lead data generated through client campaigns
AI, GEO & Automation Lab
Knowledge base materials supplied by clients
Automation workflow inputs and outputs
Chatbot interaction logs and optimization data (as configured)
C) Information collected automatically
When you visit our website, we may collect:
IP address
Device and browser type
Approximate location (derived from IP)
Pages viewed, interactions, and referral data
This information is used to operate, secure, and improve the website and its performance.

We use personal information to:
Respond to inquiries and communicate with you
Schedule and conduct discovery or strategy calls
Deliver services across our four divisions
Operate, maintain, and improve our website and offerings
Measure performance and improve conversion and user experience
Maintain security, prevent misuse, and detect fraud
Meet legal, regulatory, and contractual obligations
Marketing communications
Where permitted by law and with appropriate consent, we may send insights, updates, or invitations related to Aurix Lab. You can opt out at any time.

Canada (PIPEDA and Alberta PIPA)
We collect, use, and disclose personal information with meaningful consent, unless otherwise permitted by law. Processing is limited to reasonable business purposes.
Global visitors
Where applicable, processing may be based on consent, contract performance, legitimate interests (balanced against your rights), or legal obligation.

Aurixlab uses cookies and similar technologies to support core functionality, performance measurement, and user experience.
Cookie Preferences
You can manage non-essential cookies through the Cookie Preferences option available on the site.
Cookie categories
Strictly Necessary: Required for site operation and security.
Performance / Analytics: Help us understand site usage and improve performance.
Functional: Remember preferences and enhance experience.
Advertising / Targeting: Measure and support marketing efforts, where enabled.
You can also control cookies via your browser settings.

We do not sell personal information. We may share information with:
Service providers and contractors
Including hosting, analytics, communications, scheduling, cloud storage, security, and specialist contractors supporting client work. These parties are engaged only as necessary and are subject to confidentiality obligations appropriate to their role.
Client-approved publicity
With permission, we may showcase work in portfolios, case studies, or testimonials.
Legal and safety disclosures
Where required to comply with law, respond to lawful requests, protect rights and safety, or enforce agreements.

Aurix Lab operates from Canada but serves clients globally. Information may be processed in other countries depending on client systems and service providers. We use practical safeguards such as contractual protections and access controls, but foreign laws may permit lawful access by authorities.

We retain personal information only as long as necessary for the purposes described:
Website inquiries: up to 2 years after last interaction
Marketing communications: until opt‑out or inactivity for up to 3 years
Project files and client records: typically up to 7 years, subject to contracts and legal requirements
Analytics and security logs: typically up to 2 years
When no longer required, information is deleted, anonymized, or securely destroyed.

We apply reasonable administrative, technical, and organizational safeguards, including access controls and operational security practices. No system is entirely secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to:
Access and receive a copy of your personal information
Correct inaccurate information
Request deletion, subject to legal and contractual limits
Opt out of marketing communications
Manage cookies and similar technologies
Object to or restrict certain processing, or request data portability (where applicable)
Requests can be made by contacting us using the details below.

Aurixlab is intended for business audiences and is not directed to children. We do not knowingly collect personal information from children under 13, or under a higher age threshold where required by local law.

Our website may link to third-party sites or services. We are not responsible for their privacy practices.

We may update this Privacy Policy from time to time. Updates will be reflected by the “Last updated” date at the top of the page.

For privacy-related questions or requests:
Aurix Lab
Email: grow@aurixlab.ca
Phone: +1 403 992 0443
Mailing address: Calgary, Alberta, Canada