Precision marketing for a future-driven world

We combine strategy, design, storytelling, and performance to help brands earn attention and convert it into action. The work is built to feel premium, look intentional, and perform in market.

Who

are

Aurix Lab is a Calgary-based agency built for modern operators. We work with premium local businesses, clinics, real estate teams, and ambitious founders who want a stronger presence, cleaner systems, and measurable outcomes.
We do not produce disconnected assets. We build connected systems that shape how your brand looks, speaks, and converts across channels.

Standard

Let’s talk
- inspired by ray Dalio, principles: Life and work
That is not a motivational copy. It is our operating principle. This philosophy guides how we plan, design, build, and refine. We do not optimize for volume. We optimize for work that holds up under scrutiny, both aesthetically and commercially. The goal is simple: deliver outcomes that are clear, measurable, and proud to put your name on.
Our Approach

Built on four disciplines

Let’s talk

Art
direction
and consistency

We set a clear creative direction, then enforce it across every touchpoint. Typography, layout, imagery, motion, and tone are treated as a system, not a set of one-off decisions. The goal is consistency that feels effortless and premium.

Data-led refinement

We define what success means up front, measure what matters, and iterate with discipline. Reporting is kept readable and action-oriented, so decisions are made on signal, not opinions.

Decision science, applied with taste

We use neurostrategy and behavioral insight to make messaging clearer, structure information better, and reduce hesitation. It is not about pressure. It is about designing experiences that are easier to understand and easier to choose.

Automation and modern leverage

We use automation and AI where it improves speed, consistency, and operational clarity. From lead handling and reporting to content workflows, the goal is cleaner execution and fewer bottlenecks.
What we do

Four Divisions, One

System

Aurix Lab is organized into four divisions. Each can be engaged independently. When combined, they operate as one cohesive system.
Let’s talk
30 Nov - 29 Dec
(In 30 Days)
1.4M
Views
+51,752% vs starting month
50.1K
Interactions
+10,470% vs starting month
30 Nov - 29 Dec
(In 30 Days)
145.3K
Views
+532% vs starting month
+1.9K
Followers
+1,995% follower base growth
3.8K
Interactions
+136% vs starting month
How we Work

Structured to protect

Let’s talk

Direction

Positioning, audience, goals, constraints, and success metrics.

System Design

Narrative, creative direction, experience architecture, and the plan across divisions.

Production

Design, content, web, campaigns, and automation, led by the appropriate studio.

Launch and Instrumentation

QA, tracking, rollout, and baseline performance.

Refinement

Iteration cycles that improve clarity, conversion, and consistency over time.

The

Meet the people who make everything possible.
Shardar runs Aurix Lab with an idea-first mindset and a craft-first standard. He leads work that is art-directed, measured, and executed with the discipline required to compound. His background as an AI Software Developer includes delivering automation initiatives with meaningful cost impact across enterprise and multi-industry environments.


$40M+

annualized savings
from automation initiatives across multiple industries

+200%

attendance growth
as Marketing Director for YYC DataCon, a Canadian premier data event

Shardar Quraishi

Founder | CEO
Automation
Art Direction
Growth Architecture

Mashrur Kazi

CNO
Chief Neurostrategy Officer
Neurostrategy
Journey Design
Messaging Clarity
Applies behavioral and decision science to strengthen trust, clarity, and follow-through across messaging and customer journeys. Brings a clinical and research background to make persuasion feel natural, premium, and precise.

MSc

Registered Occupational Therapist

15+

Publications
Research paper on User Interface and Interaction.

Shajjad Hossain
Abir

Creative Director

Sakir Mohammad
Showrov

Senior Web Developer

Ahnaf Hussain

Junior Web Developer

Rakib Hassan

Film, Edit & Motion Design Artist

Al Sami mimo

Visual Artist

Ridwan Faiyaz

Social & Digital Brand Strategist

More than words. Experiences shared.

Let’s build
Aurixlab understood immediately that Helion Verge needed restraint, not hype. They built a visual identity that feels forensic and controlled, and a website direction that communicates governance without feeling heavy. Everything now looks like an enterprise platform, not a prototype.
Jordan Reeve
Head of Product, Helion Verge
Cortexa Atlas has a very specific audience, and Aurixlab nailed the β€˜institutional but modern’ balance. The brand system, deck layout, and typography choices made our product feel credible to partners and research teams. It looks like a firm you can trust with sensitive information.
Madeleine Wong
Director of Research, Cortexa Atlas
We needed a brand that felt calm and competent in a space full of fear-based messaging. Aurixlab delivered a sharp identity and dark-mode web direction that looks like a control center without feeling gimmicky. The design choices made our product feel quieter, stronger, and more trustworthy.
Ethan Caldwell
Security Operations Lead, Noctis Sentinel
Caldera Harbor’s brand had to feel private, steady, and premium. Aurixlab created a visual system that feels like early-morning calm, and they translated it beautifully into web layouts and print materials. The result looks like a serious multi-family office, not a generic advisory firm.
Claire Harrington
Managing Partner, Caldera Harbor Wealth
Solenne needed warmth without losing rigor, and Aurixlab delivered exactly that. The identity feels conversational and refined, and the website flow guides people gently instead of pushing them. It matches how we actually work with clients.
Lauren Whitfield
Founder, Solenne Capital Advisory
Cross-border advisory is technical, and we needed the design to communicate clarity fast. Aurixlab created a crisp brand system and UX direction that feels like a navigational chart. Clients immediately told us the site feels organized, confident, and easy to follow.
Nathan Brooks
Principal, Northline Steward Partners
Aurixlab did not just make us look better. They helped us communicate our thesis with discipline. From our investor deck structure to our web positioning, everything now feels operator-first and grounded in the real economy. The brand finally matches our investment style.
Ryan Mercer
Partner, Aurelian Latitude Partners
Granite Meridian needed solidity and long-horizon confidence, and Aurixlab captured that in both design and messaging. The materials feel institutional and structured, and the web layout makes our strategy easy to understand without oversimplifying. It elevated us instantly.
Sophie Langford
Head of Investor Relations, Granite Meridian Holdings
Verdant Path is built around discretion, so the experience had to feel calm, private, and premium. Aurixlab created a visual language that feels restorative without being β€˜soft’ or generic. The UX feels like a quiet space, which is exactly what our clients need
Amelia Grant
Clinical Programs Director, Verdant Path Digital Care
Lumenetic is clinical decision support, so clarity is everything. Aurixlab designed a system that feels clean and precise while still human. Their interface thinking was strong, and the final website direction makes the platform feel credible to hospital leadership.
Daniel Foster
VP, Clinical Informatics, Lumenetic Clinical Intelligence
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
Lumenetic is clinical decision support, so clarity is everything. Aurixlab designed a system that feels clean and precise while still human. Their interface thinking was strong, and the final website direction makes the platform feel credible to hospital leadership
Daniel Foster
VP, Clinical Informatics, Lumenetic Clinical Intelligence
Verdant Path is built around discretion, so the experience had to feel calm, private, and premium. Aurixlab created a visual language that feels restorative without being β€˜soft’ or generic. The UX feels like a quiet space, which is exactly what our clients need.
Amelia Grant
Clinical Programs Director, Verdant Path Digital Care
Granite Meridian needed solidity and long-horizon confidence, and Aurixlab captured that in both design and messaging. The materials feel institutional and structured, and the web layout makes our strategy easy to understand without oversimplifying. It elevated us instantly.
Sophie Langford
Head of Investor Relations, Granite Meridian Holdings
Aurixlab did not just make us look better. They helped us communicate our thesis with discipline. From our investor deck structure to our web positioning, everything now feels operator-first and grounded in the real economy. The brand finally matches our investment style.
Ryan Mercer
Partner, Aurelian Latitude Partners
Cross-border advisory is technical, and we needed the design to communicate clarity fast. Aurixlab created a crisp brand system and UX direction that feels like a navigational chart. Clients immediately told us the site feels organized, confident, and easy to follow.
Nathan Brooks
Principal, Northline Steward Partners
Solenne needed warmth without losing rigor, and Aurixlab delivered exactly that. The identity feels conversational and refined, and the website flow guides people gently instead of pushing them. It matches how we actually work with clients.
Lauren Whitfield
Founder, Solenne Capital Advisory
Caldera Harbor’s brand had to feel private, steady, and premium. Aurixlab created a visual system that feels like early-morning calm, and they translated it beautifully into web layouts and print materials. The result looks like a serious multi-family office, not a generic advisory firm.
Claire Harrington
Managing Partner, Caldera Harbor Wealth
We needed a brand that felt calm and competent in a space full of fear-based messaging. Aurixlab delivered a sharp identity and dark-mode web direction that looks like a control center without feeling gimmicky. The design choices made our product feel quieter, stronger, and more trustworthy.
Ethan Caldwell
Security Operations Lead, Noctis Sentinel
Cortexa Atlas has a very specific audience, and Aurixlab nailed the β€˜institutional but modern’ balance. The brand system, deck layout, and typography choices made our product feel credible to partners and research teams. It looks like a firm you can trust with sensitive information.
Madeleine Wong
Director of Research, Cortexa Atlas
Aurixlab understood immediately that Helion Verge needed restraint, not hype. They built a visual identity that feels forensic and controlled, and a website direction that communicates governance without feeling heavy. Everything now looks like an enterprise platform, not a prototype.
Jordan Reeve
Head of Product, Helion Verge
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox
The best UX webdesigner I know. Very patient and open to feedback. I appreciate working with Haseeb and highly recommend him. If you want, just text me for more feedback. Thank you, Haseeb!
Zech Starin
Founder of CultivateInbox

Your questions, Answered!

Find answers to common questions about my design process, services etc...
Still have some questions?
Let’s talk
We will be happy to answer! I will get back to you within 1-2 business days.
What’s the process for developing a brand identity with Aurixlab?

At Aurixlab, we begin by understanding your business’s core values, vision, and target audience. We then create a cohesive visual identity, from logo design to color schemes, typography, and brand systems. Our team ensures every element is strategically designed to create a strong, consistent brand presence across all platforms and touchpoints.

How do you ensure my brand looks professional and stands out from the competition?

Our studio crafts brand identities that are not only visually appealing but also strategically designed to position your business uniquely in the market. We focus on creating memorable and impactful visuals that differentiate your brand while maintaining a premium and polished look across all mediums.

How does Aurixlab use film and video to tell my brand’s story?

We use cinematic storytelling techniques, blending powerful visuals, sound, and narrative to create compelling content that resonates with your audience. From brand films to social media videos, we create content that captures the essence of your brand and sparks meaningful connections with your audience.

What types of real estate marketing services do you offer to help showcase properties?

We provide comprehensive real estate marketing services, including high-quality photography, cinematic video walkthroughs, drone footage, and virtual tours. These assets are designed to highlight the unique features of properties and capture the attention of potential buyers in an engaging and visually appealing way.

Can you create custom drone shots or aerial footage for my project?

Absolutely! We specialize in aerial cinematography and can provide custom drone shots that add a unique perspective to your project, whether it’s for real estate, branding, or events. Our team ensures high-quality, stable, and visually stunning drone footage to elevate your brand’s storytelling.

What makes Aurixlab’s marketing strategies different from other agencies?

At Aurixlab, we don’t just run campaigns, as we instead build comprehensive growth systems that focus on real, measurable results. We combine social media strategies, email marketing, SEO, and lead generation funnels to ensure your business grows in a sustainable and scalable way, thereby optimizing every stage of the customer journey for maximum impact.

How do you help generate leads and increase conversions through social media?

Our team creates targeted social media campaigns designed to build trust and drive engagement with your audience. We focus on crafting content and ads that resonate with your ideal customers, paired with strategic calls-to-action (CTAs) and optimized funnels that guide them towards conversion.

Can you help my business grow with email campaigns and SEO optimization?

Yes! Our team designs tailored email campaigns that engage your audience and drive action, while our SEO experts ensure your business is easily found by potential customers. Through targeted strategies and optimized content, we help improve your search rankings and build lasting customer relationships through email.

How can AI-driven marketing and automation improve my business?

AI and automation streamline your marketing efforts by personalizing customer interactions, optimizing workflows, and providing valuable insights into customer behavior. By integrating AI-driven tools, we can improve targeting, increase conversions, and reduce manual tasks, allowing you to focus on scaling your business more efficiently.

What is Generative Engine Optimization (GEO), and how can it make my brand more visible online?

Generative Engine Optimization (GEO) focuses on optimizing your brand for AI-driven search engines and digital experiences. By ensuring your content is optimized for search algorithms and AI chatbots, we help your brand stay visible and relevant in an increasingly AI-powered world, boosting your online presence and driving more organic traffic.

We’re here to help and would love to connect with you. Whether you have questions, need assistance, or want to explore how Aurixlab can elevate your brand, reaching out is easy.
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